April 5, 2026 · 2 min read
Build for the user, not the roadmap
The roadmap is a plan, not a contract. When user research says change course, the product leader's job is to make that case.
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PMF & Discovery
Finding the right thing to build before wasting time building the wrong thing.
4 articles
March 30, 2026 · 2 min read
PM in a startup is a different game. Here's how to play it.
The frameworks transfer from big company to startup. The instincts don't always. Here's what actually changes and what to do in the first ninety days.
Read article →March 29, 2026 · 2 min read
There are no PM secrets. Just fundamentals done well.
Nine years in product and the problems are always the same — discovery, prioritisation, and ticket quality. The shortcut always costs more than the time it saves.
Read article →March 24, 2026 · 1 min read
What Traction Really Means in Early Product
Traction is a behavior trend, not a vanity number snapshot.
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