Product Lead — Retainer
I own the full product loop. Async-first, meeting cap, minimum 2 months. You focus on the business. I drive the product.
Available — London · Remote
AI-Native Product Lead.
Idea → PMF → Growth.
I help startups find the right thing to build and ship it — without the chaos that kills momentum.
Hiring? Open to senior PM and Product Lead roles.
abdibedel.com · 2026
9 yrs B2B + B2C · Idea → PMF → Growth · Founder @ Heat
Shipped with and for
LTIMindtree
Informa Tech
Kinto Share
Neuro-Insight
Lovehoney
Sopra Banking
ARABII
D3V
How to work with me
Two ways in.
You're building something or you're hiring.
You're a founder or team
You need a product leader, not another meeting.
I embed as your product lead and own the full loop — discovery, PMF, roadmap, delivery, growth. Or we fix one problem fast in a focused sprint.
Product Sprint — 10 days
One problem. Clear output. PMF discovery, delivery reset, AI readiness, or roadmap. Fast.
Hourly — Ad hoc
Audits, one-off decisions, quick reviews. No minimum. No fluff.
You're hiring
9 years shipping. Available now.
Senior PM and Product Lead roles. Full-time or contract. Remote, EU/UK hours. I bring the full loop — PMF, growth, AI, delivery.
What I bring
Product strategy, GTM, PMF, growth models, OKRs. And the execution to make it real — roadmaps, backlogs, shipping cadence, release readiness. The full loop.
Not a fit if you need
Ceremonies over outcomes. A Scrum Master. Features shipped without a metric. Someone junior or execution-only.
Also a founder
I'm building Heat — a real product, real stakes, no safety net. I don't just advise on shipping. I ship.
The operating system
Same system. Every engagement.
Clarity, ruthless prioritisation, calm delivery.
1
Align on goal + success metrics
One shared target. Everything else flows from that.
2
Set decision owners + a decision log
Make ownership explicit so decisions are fast and traceable.
3
Ruthless scope — what we do / what we don't
Cut what doesn't need to ship yet. Protect what does.
4
Backlog quality — AC, edge cases, QA steps
No ambiguous tickets. Engineers ship with confidence.
5
Regular shipping cadence + release readiness
Predictable rhythm. No release surprises.
6
Measure → learn → iterate
Every release is a learning loop, not a finish line.
9 years of client work built this system. I apply it to everything I build.
Flagship product
Heat
Built in public. Shipped with AI.
A real-time social app for discovering what's happening in your city — right now. 3,000+ followers before a single line of code shipped. No agency. No traditional team. Just the operating system, applied to my own product.
3,000+ followersShipping April 2026Built with AI
See Heat →Proof vault
Artefacts over testimonials.
Redacted samples available on request.
Strategy
Product Strategy
Sample availableGTM Plan
Sample availablePMF Framework
Sample availableGrowth Model
Sample availableOKRs + North Star Metric
Sample availableExecution
Prioritised Roadmap
Sample availableDecision Log
Sample availableTicket Quality Standard
Sample availableRelease Readiness Checklist
Sample availableWriting
Straight from the work.
Apr 11, 2026
PMF first. Everything else is noise until then.
The one mistake that kills more products than bad engineering.
Read →Apr 08, 2026
Nothing humbles you faster than shipping your own product.
Nine years in product and I'm still finding better ways to do it.
Read →Apr 04, 2026
The fastest way to ship is not to move faster.
It's to remove what doesn't need to ship yet.
Read →Tell me what you're building.
15 minutes. No slides.
Book a 15-min call →Abdi Bedel · AI-Native Product Lead · London · Remote · 2026