Product Leadership& AI SystemsIntegration

Combining executive GTM leadership with hands-on technical execution — helping growing businesses integrate AI, optimise commercial operations, and scale modern software.

Abdi Bedel’s portrait formed from typography: Product, Growth, Leadership and AI, with Claude, Google, ChatGPT and Gemini woven into the smaller lettering.

Trusted by teams & operators at

AND Digital logo
Toyota KINTO logo
Informa logo
Sopra Banking logo
Lovehoney logo
Neuro-Insight logo
D3V Tech logo
SITA logo
Inland Expansion logo
AND Digital logo
Toyota KINTO logo
Informa logo
Sopra Banking logo
Lovehoney logo
Neuro-Insight logo
D3V Tech logo
SITA logo
Inland Expansion logo

What I Do

High-level commercial strategy backed by hands-on AI systems architecture.

Product Leadership

A senior product lead in the seat, not on a call.

Roadmap, discovery, and delivery oversight — the actual product role, run on a monthly retainer.

Track Record & Scale
9+ Yrs In SeatiOS & Web Shipped

Rebuilt & migrated a multi-million retail platform with zero days of trading downtime.

Explore Product Leadership

AI Systems & Operational Middleware

Stop running your business on disconnected tools.

Custom AI middleware, automated CRM workflows, and multi-system integrations that make your stack work as one unit.

Ecosystem & Live FleetFleet Active
Anthropic EcosystemGoogle Cloud Partner

Live in production: Miguelito (autonomous agent orchestration) & SignalCheck (AI validation engine).

Explore Systems Integration

Commercial Leadership & GTM Strategy

Scale revenue with sales architecture that holds.

A great product isn't a repeatable revenue engine. Pipeline, sales process, and partner ecosystem alignment — so you can price, position, and close predictably.

P&L & Revenue Architecture
P&L OwnershipCo-Selling Architecture0 → 1 GTM

Took an enterprise B2B product from empty repo to paying market in 8 months (+30% leads, +10% revenue).

Explore GTM Strategy

The Lab

Where strategic theory gets thrown out the window and tested against real production code.

B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2