Product Leadership& AI SystemsIntegration

Combining executive GTM leadership with hands-on technical execution — helping growing businesses integrate AI, optimise commercial operations, and scale modern software.

Abdi Bedel’s portrait formed from densely arranged words in different sizes and directions, including Product, Growth, Leadership and AI.

Trusted by teams & operators at

AND Digital logo
Toyota KINTO logo
Informa logo
Sopra Banking logo
Lovehoney logo
Neuro-Insight logo
D3V Tech logo
SITA logo
Inland Expansion logo
AND Digital logo
Toyota KINTO logo
Informa logo
Sopra Banking logo
Lovehoney logo
Neuro-Insight logo
D3V Tech logo
SITA logo
Inland Expansion logo

What I Do

High-level commercial strategy backed by hands-on AI systems architecture.

Product Leadership

A senior product lead in the seat, not on a call.

Roadmap, discovery, and delivery oversight — the actual product role, run on a monthly retainer.

Track Record & Scale
A Decade In SeatiOS & Web Shipped

Rebuilt & migrated a multi-million retail platform with zero days of trading downtime.

Explore Product Leadership

AI Systems & Operational Middleware

Stop running your business on disconnected tools.

Custom AI middleware, automated CRM workflows, and multi-system integrations that make your stack work as one unit.

Ecosystem & Live FleetFleet Active
Anthropic EcosystemGoogle Cloud Partner

Live in production: Miguelito (autonomous agent orchestration) & SignalCheck (AI validation engine).

Explore Systems Integration

Commercial Leadership & GTM Strategy

Scale revenue with sales architecture that holds.

A great product isn't a repeatable revenue engine. Pipeline, sales process, and partner co-sell — so you can price, position, and close predictably.

P&L & Revenue Architecture
P&L OwnershipCo-Selling Architecture0 → 1 GTM

Took an enterprise B2B product from empty repo to paying market in 8 months (+30% leads, +10% revenue).

Explore GTM Strategy

The Lab

Where strategic theory gets thrown out the window and tested against real production code.

B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2B

100% Usable Numbers & 0 Dropped Records

Audited and rebuilt corrupted CRM data pipelines for a scaling sales agency.

HubSpotPostgreSQLNode.jsPython
B2B

200+ Hours Saved / Year

Eliminated operational leak with a custom internal tool for a consultancy.

JiraConfluence+1
B2C

Zero-Downtime Global Migration

Migrated a global retail platform across regions without dropping a single hour of trade.

Salesforce Commerce CloudSalesforce Service Cloud
B2B
SignalCheck logo

SignalCheck

Live Product

Next.jsClaude+2
B2C

Courtside

Tablet-first social sports tournament scheduler with live real-time scoring.

Next.jsReact+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2
B2C

40% Scope Cut to Hit App Store Launch

Triaged MVP scope down to what mattered to hit a non-negotiable mobile launch.

React NativeExpoSupabaseTestFlight
B2B

0 to Paying Customers in 6 Months

Took research-backed IP from empty repository to paying market validation.

MixpanelFigmaJiraNotion
B2C
Heat logo

Heat

Live Product

FlutterSupabase+3
B2B2C

MatchMind

Autonomous matchmaking engine generating 1,200+ curated connections.

ReactTypeScript+2