1. PMF first
Wrong thing, right speed is still wrong. I spend more time finding the right thing to build than building it. That's not a slow approach — it's the fastest one.
About
I build products. I also help others build theirs.
Nine years in. Still learning. Openly going somewhere.
I'm a product leader with 9 years shipping B2B and B2C products — from first idea to growth, across early stage and enterprise.
I find the right thing to build, get teams aligned around it, and drive it to a measurable outcome. That's the job. Everything else is noise.
I also build my own products using AI — fast, in public, with no safety net. It's the best product training there is. And I document all of it publicly.
What drives me
Three things. In order.
2. Ship and learn
Shipped it. Metrics said no. Shipped something else. That's the job. Nine years in product and users still surprise me. That's the point.
3. Build in public
I document everything — client work, products, decisions, failures. Not a highlight reel. The actual work. Proof beats claims. Every time.
The track record
9 years. Across early stage and enterprise.
9+ years
Shipping B2B and B2C products
20+ products
Across early stage and growth
2x
Lovehoney turnover post-relaunch
~95%
Customer satisfaction, Neuro-Insight MVP
30%
Lead generation lift, Neuro-Insight
3,000+
Pre-launch followers, Heat
Where I've been
Every role fed the next one.
Jan 2026 – Present
Lead Product Manager — D3V Technology Solutions
Turning vague AI ideas into shippable products. The problem is never the model — it's the missing product thinking around it.
Jan 2025 – Present
Founder & Product Lead — Heat
Real-time social app. Built with AI. No agency. No traditional team. 3,000+ followers pre-launch.
Jul 2024 – Present
Product Lead — ARABII
Idea to App Store. Ruthless scope. Tight feedback loop. Shipped clean.
Jan 2022 – Jun 2025
Senior Consultant, Product — LTIMindtree
Multiple client engagements simultaneously. Same pattern every time — ambiguous brief, competing priorities, unclear tickets. Fix those three things and everything speeds up.
Feb 2021 – Oct 2021
Head of Product — Neuro-Insight (via AND Digital)
Built strategy and GTM from zero. ~95% customer satisfaction. Revenue up ~10%. Lead gen up ~30%.
Feb 2020 – Feb 2021
Product Manager — Lovehoney (via AND Digital)
Salesforce migration across multiple scrum teams. Mobile relaunch helped double company turnover.
Sep 2019 – Jan 2022
Product Manager — AND Digital
Internal product. Saved 200+ hours annually. Onboarding errors down ~40%.
Aug 2016 – Sep 2019
Product Owner — APAK
First serious product role. B2B fintech. Where the foundations were built.
Credentials
The foundations.
BSc Software Engineering
Bournemouth University · 2014–2018
Professional Scrum Master
Scrum.org · 2023
Digital Product Management
University of Virginia, Darden · 2023
Currently building
I don't just advise on building products.
I build them.
Heat is a real-time social app for discovering what's happening in your city — right now. 3,000+ followers before a single line shipped. Built with AI. No agency. No traditional team.
Building products of my own is how the system stays sharp. Every decision, every trade-off, every failure — documented publicly.
3,000+ followersShipping April 2026Built with AI
See Heat →Tell me what you're building.
15 minutes. No slides.
Book a 15-min call →Abdi Bedel · AI-Native Product Lead · London · Remote · 2026