Work with me
And ship it without the chaos.
I work with founder-led teams and lean startups. Discovery, PMF, roadmap, delivery, growth — I own the full loop or we fix one thing fast.
Is this you?
YES
Founder-led team with a small engineering team
Priorities change weekly and nothing sticks
Releases feel chaotic — scope creep, QA surprises
You're moving from idea to MVP and need to do it without spiralling
The founder is still the bottleneck for product decisions
NO
You want ceremonies over outcomes
You need a Scrum Master not a product leader
You want to ship features without a metric or learning plan
You expect always-on availability and constant meetings
Ways to work together
Own the full product loop. Discovery, PMF, roadmap, delivery, growth. I embed as your product leader and drive the work end-to-end.
Details
Async-first · Meeting cap · 2 month minimum
What you get
Clear goals + metrics
Prioritised roadmap
Ticket quality standard
Weekly shipping cadence
Decisions that stick
One focused problem. Clear output. Fast.
Options
PMF discovery · Delivery reset · AI feature readiness · Roadmap + priorities
What you get
One clear problem solved
Specific artefact output
Actionable next steps
For focused, time-boxed work with no minimum commitment.
Use for
Audits · Reviews · One-off decisions
Book a call →The process
1
15-min fit call
Tell me what's broken. I'll tell you the first thing I'd change.
2
I send a simple plan
Scope, cadence, first milestones. No deck. Just a clear doc.
3
We start shipping
Week one has a focus. Week two has momentum.
Proof vault
Redacted samples available on request.
Strategy
Product Strategy
Sample availableGTM Plan
Sample availablePMF Framework
Sample availableGrowth Model
Sample availableOKRs + North Star Metric
Sample availableExecution
Prioritised Roadmap
Sample availableDecision Log
Sample availableTicket Quality Standard
Sample availableRelease Readiness Checklist
Sample available