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What I'm thinking about, in public.

PMF, building with AI, growth, delivery, lessons. New posts most weeks. Honest, occasionally uncomfortable, never corporate.

POSTING WEEKLY17 POSTSLATEST APR 12

— featured this week

the one to read first

— recent posts

GrowthGrowth & Metrics
AlignmentStrategy

Product and business aren't two teams. Act like it.

Product and business teams working at cross purposes isn't a culture problem. It's a product problem. I've seen it across a dozen engagements. The product team ships something t...

3 min read
AIBuilding with AI
AIDecision Making

How AI actually helps you make better product decisions

Most writing about AI in product management describes a future that doesn't exist yet. Predictive roadmaps. Autonomous prioritisation. AI that knows your users better than you d...

2 min read

— the archive

13 more posts

  1. AIProcess

    What changes when you plug AI into your product process

    The biggest change AI made to how I work wasn't the one I expected. I thought it would be research. Faster market analysis, quicker competitor reviews, better synthesis of user ...

    3 min read
  2. ScalingProduct Ops

    Scaling your PM practice before it breaks

    There's a version of this story that plays out at almost every startup that gets traction. Early stage: one PM, close to the product, close to the users, making fast decisions. ...

    3 min read
  3. PrioritisationFrameworks

    Feature prioritisation frameworks that actually hold up

    Every PM knows the frameworks. RICE, MoSCoW, Kano — they're in every product course, every PM interview, every roadmap conversation. The problem isn't that teams don't know they...

    3 min read
  4. User ResearchDiscovery

    Build for the user, not the roadmap

    The roadmap is a business document. Users don't care about it. They care about whether the product solves their problem. They care about whether it's fast, clear, and worth comi...

    2 min read
  5. StakeholdersCommunication

    Stakeholder communication is a system, not a meeting

    Most stakeholder communication problems aren't communication problems. They're system problems. The meeting happens late. The update goes out after the decision has already been...

    2 min read
  6. StakeholdersLeadership

    Managing stakeholders without losing your product vision

    The hardest stakeholder situation isn't a difficult personality. It's a reasonable person asking for something that would break the product. A difficult personality you can mana...

    3 min read
  7. Team LeadershipMotivation

    Motivation isn't pizza. It's purpose, clarity, and trust.

    Every team motivation conversation eventually lands on the same suggestions. Recognition programmes. Team lunches. Retrospective shoutouts. Slack emoji reactions to shipped feat...

    3 min read
  8. GrowthExperimentation

    Activation Lift with Small Bets

    A large onboarding rewrite sounds exciting. It also hides where the gains actually come from. We split onboarding into five tiny decisions and tested them independently over two...

    1 min read
  9. PrioritisationSystems

    Prioritisation is a system, not a gut feeling

    Most prioritisation conversations start in the wrong place. The question teams usually ask is: what should we build next? The question they should be asking is: what do we know,...

    3 min read
  10. StartupPMF

    PM in a startup is a different game. Here's how to play it.

    The job description is the same. The context is completely different. At a large company, product management is about navigating process. There's a structure, a roadmap cadence,...

    2 min read
  11. FundamentalsProduct Craft

    There are no PM secrets. Just fundamentals done well.

    Nine years in product and the problems are always the same. Different industries, different team sizes, different tech stacks — the surface changes. Underneath it's always some ...

    2 min read
  12. Problem SolvingExecution

    Five PM problems everyone faces and what actually works

    The pattern shows up everywhere. Different company, different product, different team — same problems underneath. After enough engagements you stop being surprised by what's bro...

    3 min read
  13. Founder NotesMetrics

    What Traction Really Means in Early Product

    Founders often report traction as a single number in a deck. But traction is not one screenshot. It is a repeated behavior pattern over time. Useful traction questions - Are use...

    1 min read

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— honest, occasionally uncomfortable, never corporate