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PMF & Discovery

Finding the right thing to build before wasting time building the wrong thing.

13 ARTICLES

AllPMFAIGrowthDeliveryLessons
PMF— PMF & Discovery
User ResearchDiscovery

Build for the user, not the roadmap

The roadmap is a business document. Users don't care about it. They care about whether the product solves their problem. They care about whether it's fast, clear, and worth comi...

2 min read
PMF— PMF & Discovery
StartupPMF

PM in a startup is a different game. Here's how to play it.

The job description is the same. The context is completely different. At a large company, product management is about navigating process. There's a structure, a roadmap cadence,...

2 min read
PMF— PMF & Discovery
FundamentalsProduct Craft

There are no PM secrets. Just fundamentals done well.

Nine years in product and the problems are always the same. Different industries, different team sizes, different tech stacks — the surface changes. Underneath it's always some ...

2 min read
PMF— PMF & Discovery
Founder NotesMetrics

What Traction Really Means in Early Product

Founders often report traction as a single number in a deck. But traction is not one screenshot. It is a repeated behavior pattern over time. Useful traction questions - Are use...

1 min read
PMF— PMF & Discovery
MVPDiscovery

Your MVP will fail. That's the point.

The point of an MVP isn't to ship a small successful product. It's to find out, as quickly and cheaply as possible, what users actually want. Most teams forget that. They build ...

3 min read
PMF— PMF & Discovery
DiscoveryUser Research

Discovery isn't a phase. It's a habit.

Most teams treat discovery as a phase. There's a kickoff, a few weeks of research, a synthesis deck, and then the team moves to build. Discovery is something you do at the start...

4 min read
PMF— PMF & Discovery
User ResearchDiscovery

Empathy isn't soft. It's how you build the right thing.

Empathy gets dismissed as a soft skill. Something for the people side of the job, irrelevant to the actual decisions about what to build. That framing is wrong twice over. First...

4 min read
PMF— PMF & Discovery
PMFProduct Strategy

Every product flop has the same root cause

Read enough product post-mortems and the same pattern starts showing up. The vocabulary changes — "ahead of its time", "wrong execution", "team didn't sell it well", "bad market...

4 min read
PMF— PMF & Discovery
StrategyLeadership

Strategy isn't the deck. It's the decisions you make daily.

The strategy deck is the easy part. The strategy is something else. The strategy is what the team actually does on Tuesday afternoon when nobody is looking at the deck. It's the...

4 min read
PMF— PMF & Discovery
User ResearchCommunication

Active listening is the most underrated PM skill

PM job descriptions emphasise the speaking work. Stakeholder communication. Presentations. Influencing without authority. Pitching the roadmap. The actually-load-bearing skill i...

4 min read
PMF— PMF & Discovery
StartupPrioritisation

Startup PM problems are resource problems. Solve for that.

Most of the things that go wrong in startup product look like complicated problems with clever solutions. They almost never are. Underneath, they're resource problems. Not enoug...

4 min read
PMF— PMF & Discovery
StartupDecision-making

Early-stage PM is decision-making under pressure

The job description for an early-stage PM and a late-stage PM looks the same on paper. Both define the roadmap, work with engineering, talk to users, ship product. The day-to-da...

4 min read
PMF— PMF & Discovery
RoadmapUser Research

Your roadmap means nothing if you haven't talked to users

A roadmap that wasn't built on user evidence isn't a plan. It's a wishlist with dates on it. That sounds harsh. It's also what most roadmaps actually are. Stakeholders contribut...

4 min read