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#user research

5 ARTICLES

PMFPMF & Discovery
User ResearchDiscovery

Build for the user, not the roadmap

The roadmap is a business document. Users don't care about it. They care about whether the product solves their problem. They care about whether it's fast, clear, and worth comi...

2 min read
PMFPMF & Discovery
DiscoveryUser Research

Discovery isn't a phase. It's a habit.

Most teams treat discovery as a phase. There's a kickoff, a few weeks of research, a synthesis deck, and then the team moves to build. Discovery is something you do at the start...

4 min read
PMFPMF & Discovery
User ResearchDiscovery

Empathy isn't soft. It's how you build the right thing.

Empathy gets dismissed as a soft skill. Something for the people side of the job, irrelevant to the actual decisions about what to build. That framing is wrong twice over. First...

4 min read
PMFPMF & Discovery
User ResearchCommunication

Active listening is the most underrated PM skill

PM job descriptions emphasise the speaking work. Stakeholder communication. Presentations. Influencing without authority. Pitching the roadmap. The actually-load-bearing skill i...

4 min read
PMFPMF & Discovery
RoadmapUser Research

Your roadmap means nothing if you haven't talked to users

A roadmap that wasn't built on user evidence isn't a plan. It's a wishlist with dates on it. That sounds harsh. It's also what most roadmaps actually are. Stakeholders contribut...

4 min read