Every PM knows the frameworks. RICE, MoSCoW, Kano — they're in every product course, every PM interview, every roadmap conversation. The problem isn't that teams don't know they...
Most prioritisation conversations start in the wrong place. The question teams usually ask is: what should we build next? The question they should be asking is: what do we know,...
Saying yes feels collaborative. Saying no feels like a fight. That asymmetry is why most product teams accumulate scope they don't actually believe in. The yes is one conversati...
Most of the things that go wrong in startup product look like complicated problems with clever solutions. They almost never are. Underneath, they're resource problems. Not enoug...
Most prioritisation meetings are won by whoever cared the most. The exec who has a strong feeling about feature X. The senior engineer who finds feature Y intellectually interes...
When everything feels urgent, no framework saves you. The team is overwhelmed, the stakeholders are competing, and the prioritisation matrix that worked last quarter just produc...