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Fractional Head of Product — ship faster with less chaos.

I bring clarity, ruthless prioritisation, and calm delivery so founder-led teams ship meaningful releases consistently.

9+ years shipping B2C/B2B · Founder @ Heat

I take 2 long-term clients at a time.

If this is you, I can help.

Priorities change weekly and nothing sticks

Releases feel chaotic (QA surprises, scope creep)

Engineering is busy but outcomes aren’t moving

You need to go from

idea → MVP → launch without spiralling scope

The founder is the bottleneck for product decisions

Outcomes

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Decisions that stick

A simple decision system that stops roadmap arguments and keeps priorities stable.

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Calm delivery cadence

A weekly shipping rhythm with fewer surprises and smoother releases.

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Backlog quality standard

Clear tickets, acceptance criteria, and edge cases so delivery speeds up.

1

Align on goal + success metrics

How I run product

I run a simple operating system that brings clarity, reduces chaos, and helps teams ship consistently.

2

Set decision owners + a decision log

3

Ruthless scope: what we do / what we don’t

4

Backlog quality: AC, edge cases, QA steps

5

Regular shipping cadence + release readiness

6

Measure → learn → iterate

Founder @ Heat — I run the same operating system with clients and in my own product, then continuously refine it based on what works

Ways to work together

Fractional Head of Product (Delivery + Prioritisation)

Predictable shipping, clear priorities, calm releases.

8–12h/week · async-first · meeting cap · 2 long-term clients

Fractional Head of Product (Idea → MVP → Launch)

Go from idea to shipped MVP with measurement and an iteration plan.

8–12h/week · async-first · meeting cap · 2 long-term clients

Product Clarity Sprint

Scope, backlog, success metrics, 30-day plan.

Delivery Reset Sprint (10 days)

Diagnose bottlenecks, reset priorities, restore cadence

Proof of how I work

I prioritise artefacts over generic testimonials — redacted samples available.

Decision Log (sample)
PRD-lite / Product Brief (sample)
Ticket standard (AC + edge cases)
Roadmap snapshot (redacted)
Release readiness checklist

About Abdi

I’m a product leader with 9+ years shipping B2C/B2B products. I work with founder-led startups and SMBs that want speed without chaos — clear priorities, better decisions, and a delivery rhythm the team can sustain.

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I’m also the founder of Heat, which I use as my operating lab to keep these systems sharp and real.

Abdi Bedel

Start with a 15-min fit call

Tell me what’s currently broken. I’ll tell you the first thing I’d change. If it’s a fit, I’ll recommend the simplest engagement (sprint or retainer).

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